UK 'Ride me' bus advert sparks Twitter backlash

Bus adverts featuring topless models holding a placard saying 'ride me all day for £3' are being taken down following a storm of complaints on social media.New Adventure Travel (NAT), based in Cardiff, hoped the ads would be a talking point among city centre commuters.But instead the ads have led to dozens of complaints to the Advertising Standards Authority (ASA), with others tweeting their distaste Read More

See some tweets reactions after the cut...

1.  Tom Cruise follows

   Vicky Chandler ‏@VickyChandler  4h4 hours ago

   Dear @NAT_Group, I find your new promotion in Cardiff hugely uncomfortable, not to mention objectifying...

   View photo27 retweets17 favorites
   
2.  The Guardian and 2 others follow

   We Are Cardiff ‏@WeAreCardiff  4h4 hours ago

   @EverydaySexism @NAT_Group the company also get government funding and run school transport. Absolutely incredible that this was signed off.

   View conversation6 retweets8 favorites
   
3. Gabe Moshenska ‏@GabeMoshenska  4h4 hours ago

   Apparently @NAT_Group runs special buses for those creepy sweaty-handed heavy-breathing guys who make women feel uncomfortable on the bus.

   View conversation6 retweets6 favorites
   
4. Erin Gillespie ‏@eringillespie94  5h5 hours ago

   this is dead funny @NAT_Group I wouldn't feel uncomfortable getting on this bus at all what brill marketing

   View photo1 retweet4 favorites
   
5. Helen ‏@airheadhell  5h5 hours ago

   Last RT. Oh my god. Really? Boycott them straight away @NAT_Group absolutely disgusting.

   2 retweets2 favorites
   
6. Janey ‏@FannyIngabout  5h5 hours ago

   Some hideous #everydaysexism there from @NAT_Group :-(

   View photo15 retweets5 favorites
   
1. Xavier B ‏@Jxlb1  5h5 hours ago

   @NAT_Group bus in Cardiff is vile. Women face enough harassment on busses without use of sexually explicit language.

   
   

   
8. 1.  Tom Cruise follows

      Vicky Chandler ‏@VickyChandler  3h3 hours ago

      Don't worry men, your bodies aren't immune from the sexualisation of @NAT_group either! Terrible marketing.

      
      

      

      
      

      View photo33 retweets19 favorites
      
9. Caroline Hirons ‏@CarolineHirons  3h3 hours ago

   THIS is how the NAT (New Adventure Travel) Group @nat_group in Cardiff want to attract people to… https://instagram.com/p/2iX8InEvbw/ 

   9 retweets3 favorites
   
10. Tights Won't Stay Up ‏@bloodytights  4h4 hours ago

    Dear @NAT_Group #cardiff Why have you employed a hugely sexist ad that alludes to prostitution on your buses? Am sure you've a great reason.

    11 retweets11 favorites
    
11. Christian A Strømmen ‏@cstromme  4h4 hours ago

    WTF! Who thought this was a good idea? RT @NAT_Group New X1 starts today! Ride our buses for only £3 a day! http://twitter.com/NAT_Group/status/597664319376105472/photo/1pic.twitter.com/xI3OHhBF9t ”

    3 retweets0 favorites
    
12. Ollie Cole ‏@ProducerOllie  4h4 hours ago

    @WeAreCardiff @NAT_Group @EverydaySexism Write to them to complain here: http://natgroup.co.uk/contact-us  Or call 02920 442 040 to give them what for

    View conversation8 retweets3 favorites
    
13. Simon Thomas ‏@SimonThomasAC  4h4 hours ago

    If this is for real it's bloody appalling “@NAT_Group: New X1 starts today! Ride our buses for only £3 a day! http://twitter.com/NAT_Group/status/597664319376105472/photo/1pic.twitter.com/bNzWUF5tlY ”

    View conversation10 retweets3 favorites
    
14. 1. Harry T Dyer ‏@HarryTDyer  4h4 hours ago

       Wales' @NAT_Group think this sexist advertising is acceptable. RT this to show them it isn't. #Everydaysexism