LeBron James-sponsored tweets valued at $140K, or $1K per character



Opendorse, a company that specializes in executing and monetizing digital and social media campaigns for athletes, says a tweet from James, who has 23.2 million followers, has the highest value of any U.S. athlete. Each tweet from James has a media value of $139,474, the company said.

According to Opendorse, among the top five highest-paid athletes for sponsored tweets are;
1.Kevin Durant ($66,553),
2.Kobe Bryant ($42,389),
3. Floyd Mayweather ($34,924)
5. Dwight Howard ($34,290)

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